The vision behind SHY.LŌAE
Established in 2020 by Luana Bomfim, SHY.LŌAE explores the quiet tension between form and feeling. Rooted in the rhythm of coastal living, the brand proposes a wardrobe shaped by simplicity, sensuality, and structure — informed by the landscapes of the European summer.
Each piece is a study in proportion and texture, conceived to move effortlessly between shore and city. Inspired by art and abstraction, the collections favour calm silhouettes, elevated materials, and a neutral palette that transcends seasons.
At its core, SHY.LŌAE is about presence — dressing with intention, living with lightness. With a focus on lasting design and mindful production, the brand reflects a contemporary approach to elegance: one that is personal, pared-back, and quietly bold.
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With light, soul, and timeless elegance,
Luana Bomfim
Founder and Creative Director
MOBILE
The vision behind SHY.LŌAE
Conceived by the sensitive vision of Luana Bomfim, SHY.LŌAE shapes a universe where lightness, authenticity, and refined elegance converge.
Each piece is crafted with noble fabrics and a precise eye for detail — an ode to the effortless beauty that transcends trends and seasons.
Guided by discreet sensuality and a spirit of freedom, SHY.LŌAE invites modern souls to dress with presence, poetry, and purpose.
More than clothing, it is an experience of rare beauty — a quiet celebration of the eternal summer within.
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With light, soul, and timeless elegance,
Luana Bomfim
Founder and Creative Director